87 Million Macs – Potential Impact Of Apple’s New OS On eBook Sales

Posted by on Oct 22, 2013

By Chintu Parikh


Apple today announced that their newest operating system, OS X Mavericks, is not only available for download but is also FREE for all applicable Macintosh owners.  This announcement has a great upside for the iBooks market share, which is the third largest, especially for children’s eBooks and K-5 textbooks.  Up until today, the iBooks app was available only on iPads, iPhones, and iPod Touches. This meant that most eBooks purchased from the iBookstore were only readable on those devices. However, with the introduction of OS X Mavericks, consumers can now read their iBooks on their desktops and laptops. 

iBooks AppOnce a Mac user has upgraded their computer to the latest OS X Mavericks software, they can download the free iBooks app and read their purchased eBooks from iBookstore directly on their Macs.  Since OS X Mavericks will work on Macs dating all the way back to 2007, there are potentially 87 million Macs (sold since 2007 per Barefiguresthat can benefit from this free OS upgrade and iBooks app.  This is quite significant, especially for children’s eBook sales, since millions of Macs are deployed in primary and middle schools. Teachers and student can now read or project eBooks within the classroom.

I plan on upgrading to Mavericks and downloading the iBooks app in a week.  I will post my Mavericks experience in the next post.  What you you think?  Let me know your thoughts.

OS X Download link 





Guillaume Jaubert
Guillaume Jaubert

This is great news! I am glad to hear this improvement publishers have been waiting for a while...

soniad moderator

@Guillaume Jaubert Thanks for the comment! Yes, we are very excited to hear about it! The ability to access iBooks on desktops/laptops has been something  a lot of people have been waiting for.